The Lagos Fashion Fair is one of the most anticipated events for Nigerian fashion lovers. Fashion fairs are always exciting to attend with all the designs and styles that’ll be on display. Fortunately, this year’s Lagos fashion fair will be no different.
However, not many Nigerians know about the Lagos fashion fair, especially those outside of Lagos. There are many fashion designers and creators out there who are missing out on showcasing their creations to a wider audience. In this article, I’ll be covering everything you need to know about the Lagos fashion fair.
What is the Lagos Fashion Fair?
The Lagos Fashion Fair is a fashion exhibition. It’s currently in its 8th edition in 2021 as it debuted in 2013. At the exhibition, fashion designers and creators come to showcase their ready to wear fashion. You’ll see some of the best fashion designs, not just from Lagos or Nigeria, but from other African and world countries.
Since it’s debut, the Lagos Fashion Fair has attracted about 18,000 visitors with more than 1,200 exhibitors. If you believe your designs deserve to be noticed, you should join the exhibitors. The Fair creates a platform where local Nigerian designers can connect with international designers. It also celebrates outstanding designers and fashion entrepreneurs that have mastered the fashion art.
The 2021 Lagos Fashion Fair has already attracted 60 exhibitors and over 3,000 visitors from more than 10 countries. Some of the major event planners include renowned brands like OriFlame, Lo’Lavita, Swhweppes, and Renmoney.
What Can You Exhibit?
At the Lagos fashion fair, you can exhibit anything that relates to fashion. This includes clothes, fabrics, jewelry, accessories, and also models for catwalks. The most important thing is that the designs should be yours and unique. People will only want to patronize the best of the bests.
How To Register As A Visitor
Being a visitor means you’re not coming to exhibit or showcase any fashion product. You’re coming to view what the exhibitors will present and possibly patronize their businesses anyway you can. The Lagos Fashion Fair requires registration before you can attend as a visitor.
You have to fit any of the following profiles before you can register as a visitor:
- Chain Stores
- Boutique Owners
- Garment Exporter & Importer
- Agents & Distributors
- Fashion Designers
- Media Representatives
- Ready-to-wear Manufacturers
- Department Stores
Registration is fairly easy. You can register with the following steps:
- Visit the official Lagos Fashion Fair website
- Provide the registration details including: name, company name, phone number, email address, password, and country
After submitting, you’ll get a notice that your message has been sent. You’ll receive further information in your email if your registration is accepted. With that, you can now attend. The Fashion Fair is free so you don’t have to pay any fee for attending.
How To Register An Exhibitor
You have to book a stand as an exhibitor coming to showcase your products. Therefore, you may have to pay. Attending as an exhibitor is not free as attending as a visitor. Typically, the large the stand space you book, the higher the booking fee.
Your product have to fit any of the following profiles before you can register as an exhibitor:
- Childrens & Infant Wear
- Workwear / Uniform
- Resort / Swimwear
- Intimate Apparel
- Plus Size
- Scarves / Hosiery / Gloves
- Handbags / Wallets / Travel Goods
- Fabric / Textiles
- Trims & Components
- Home Textiles
- Functional & Special
There are other more categories which you can see from the brochure. Registration as an exhibitor is easy too. You can register with the following steps:
- Visit the official Lagos Fashion Fair website
- Provide the required details including: name, company, job title, email, and phone number
After submitting, you’ll get a confirmation message. You’ll be sent the event brochure by mail. In the brochure, you’ll get information about how to pay for a booking space and others about exhibiting.
You can register as a sponsor of the show. Being a sponsor gives you the following advantage:
- Increase your brand visibility & connect with African and International stakeholders.
- Business Lead: Launch new Products or services & increase your business opportunities.
- Business Deals: Forge new links with leaders in the business through deal-making at our events.
- Networking: Connect with new channels of industry networks, leading Government Officials & Corporate clients.
- Highly Targeted Marketing: Generate corporate awareness to a key market.
- Speaker Opportunities: Access to present to a world class audience.
To register as a sponsor, you have to fill the form on the official website. After submitting, you’ll be able to download the Sponsorship Prospectus.
You may have other questions and inquiries regarding the Lagos Fashion Fair. If so, the organizers are available to provide answers. You can contact the organizers from the Contact Us official page. The page contains context details of the sales & exhibition, marketing & PR, and event operation managers.
You can reach out to them using the contact details. Alternatively, you can use the contact form on the page to reach the organizers. Also, you can connect with them on social media and get updates about the show. The fair has active accounts on Instagram, Twitter, Facebook, and LinkedIn, and YouTube.
When Is The Fashion Fair?
The 2021 Lagos Fashion Fair is scheduled for 3rd and 4th December 2021. It’s to be held at the Multipurpose Hall at the University of Lagos. The show is annual and the date is not always December. You’ll have to check the website to see the date for subsequent years. The same goes for the venue. It’s not always held at the University of Lagos.
As promised, I’ve covered everything you need to know about the Lagos Fashion Fair.