TikTok is everywhere in Nigeria. You must have seen videos of fans reacting to their favorite songs in short clips – no more than 15 minutes. Also, you must have done one yourself. Even if the app is not up to 5 years old, it’s a big app.
Do you know that you can make money on TikTok? It shouldn’t end in just laughs and dances. Already, a lot of TikTok users are making money off the platform. If you’re interested, read on to know how to make money on TikTok in Nigeria.
About TikTok
TikTok is a popular social media platform that allows users to make, watch, and share 15-second videos from their smartphones. The app is known for its addictive appeal and high levels of engagement, thanks to its tailored feeds of humorous short films set to music and sound effects.
Both novices and professionals can use filters, background music, and stickers to enhance their videos. They can as well collaborate on content and make split-screen duet videos from various locations.
TikTok was launched in its current version in 2018 and quickly rose through the ranks of social media giants. The platform had around one billion active monthly users worldwide at the start of 2021 and had been downloaded at least 200 million times in the United States.
Today, TikTok is one of the most popular social media apps in the world, with over 150 markets and 75 languages to choose from. The app blew up in 2020 with nearly two billion downloads as of March 2020, with 104.7 million downloads in January 2020 alone.
Now you know a little about the history of TikTok, let’s now look at how you can make money on the platform.
Build and Sell TikTok Accounts
The first way people make money through Tik Tok is by selling accounts. This is gaining popularity in the eCommerce or product arena. Like Instagram, you’ll need to pick a niche and then generate amusing content, hopefully viral, to attract the right buyer for your account.
People are already building TikTok profiles on certain interests. It’s usually a niche and they don’t have anything to offer, but they sell their TikTok profile to brands in that area and make money this way. The good news for product brands is that once they have that account, selling things is rather simple.
TikTok Live is one way individuals sell items. They are releasing products or holding auctions while live streaming. Of course, there is always the link in the bio to encourage your followers to buy your product. So if you love TikTok and want to establish a community around a certain issue, go for it and sell your account to marketers who want access to those followers.
Request For Donations
The second way is to go Live and collect donations from your viewers. This TikTok function fascinates me. It has a built-in monetization platform from the start. If you have a TikTok account, you can buy coins from your profile. It costs $1.39 for 100 coins.
When one of your favorite creators goes Live, you can actually send them these coins as a thank you for all of their hard work. The developer turns the coins into diamonds, which can be sold via PayPal.
Become an Influencer Broker
You have the option of becoming an influencer and running influencer campaigns. This isn’t new. Instagram influencers already have their own influencer agencies. The same goes for TikTok. You can act as a liaison between a TikTok creator and a brand seeking to collaborate.
You can charge a service fee for drafting the agreement, monitoring both parties, and ensuring all deliverables are met. TikTok is a smart platform with an integrated influencer program. Big brands will meet you and ask for influencers to work with. You just have to recommend them and make your money.
Notably, it’s best to negotiate outside TikTok because TikTok can charge you a fee for this.
Use TikTok Ads
Using TikTok’s ad platform is the fourth way to make money. Like Facebook and Instagram advertisements, you may sign up for TikTok ads by searching for them. If your target market is on TikTok, it might be worth making a few ads and spending some money to see what happens.
Become An Creator Manager
The sixth way to generate money on TikTok is by managing creators. Some TikTok creators have millions of followers, and this may happen very quickly. It’s like receiving a business.
You may offer to help them with their content strategy, their creative approach, or even managing offers and promotions. So if you have experience in production or storytelling, you could absolutely help TikTok creators.
Become A Consultant
Finally, if you become a pro on TikTok and understand how to take a video with 100 views and help it acquire 100,000 views, you can simply give consulting services.
This is a terrific approach to use your platform experience to help people who want to be TikTok famous or artists have their videos seen by hundreds of thousands, if not millions of people.
Of course, you must first have the knowledge and experience to offer this as a service. But once you’re there, people will pay for your knowledge and wisdom.
It’s possible to negotiate a proportion or a part of a transaction merely by being their adviser and helping them get viral on TikTok.
Bottom Line
Making money on TikTok isn’t very easy but if you don’t the right things, it won’t be difficult.